Double Up 3M was an intensive 95-day, four-phase capacity building, and accelerator program open to all DAFZA clients who were given the opportunity to effectively scale their businesses and benefit from world-class mentorship and educational components aimed at expediting business growth innovatively.

Participants went through the following three rounds centering on the three central themes of Market, Mission, and Money : Round 1 – Market concentrated on digital marketing strategies, competitor analysis and market sizing, while Round 2 – Mission explored the integration of strategy with execution, strategic thinking and intuition, and the power of human capital. Round 3 – Money focused on cash flow and financial forecasting and investment analysis. Each round included three one-on-one mentoring sessions.

Participants presented the results of the program during the UAE Innovation Week 2016.